Adidas Marquee Boost Low 'Kay Yow'
Colorway: Shock Pink/Core Black · Style code: G28777 · Release date: December 17, 2022 · Price: $165 · Availability: Available now
More colorways: adidas Marquee Boost Low 'Graffiti' (F97281) · adidas Marquee Boost Low 'Linen' (F97280) · Adidas Marquee Boost Low 'Yellow' (G27743) · Adidas Marquee Boost Low 'Core Black' (D96931) · Adidas Marquee Boost Low 'Black Gum' (D96932)
Kay Yow coached women's basketball at North Carolina State for three decades. She was diagnosed with breast cancer in 1987 and kept coaching through recurrences until her death in 2009; the fund carrying her name was established in December 2007 to raise money for research into cancers affecting women. Its Play4Kay campaign turns college games pink each season, and the pink footwear that appears on those floors (this Marquee Boost Low among it) exists because of that scheduling rather than as a standalone colourway.
The shoe underneath is one of adidas' team basketball models rather than a signature: a low cut built for guards, with Boost cushioning in the midsole, a moulded collar around the ankle and a herringbone outsole pattern for grip on hardwood. Shock pink covers the upper almost completely, with core black confined to the branding and the outsole, so the makeup reads clearly from the stands, which is the point of a shoe made for one televised week of the season.