Adidas UltraBoost DNA Loop 'No Dye'
Colorway: No Dye/No Dye/Signal Pink · Style code: EG9817 · Release date: October 21, 2020 · Price: $88 · Availability: Available now
No Dye is exactly what it says. The upper and midsole are left in the raw colour of the material rather than being coloured, which produces an off-white that varies slightly instead of the even tone a dye bath gives. Signal Pink is the single exception, a bright accent that proves the rest was a choice and not a limitation. Dyeing is one of the most water-intensive stages in making a shoe, which is the argument for skipping it.
Loop refers to circular design, the idea that a shoe should be recoverable as material at the end of its life instead of ending up in a landfill. Removing dyes serves that directly, since colourants complicate recycling. The DNA label marks this as a reissue of an earlier UltraBoost pattern, so the knit upper, laced midfoot cage and full-length Boost midsole are the familiar ones. It arrived October 21, 2020, alongside a wider adidas push into recyclable footwear.