Ivy Park x adidas Superstar Little Kid 'Ivytopia'
Colorway: Off White/Off White/Magic Earth · Style code: HP9537 · Release date: July 21, 2022 · Price: $2682 · Availability: Available now
More colorways: Ivy Park x adidas Savage Trail 'Ivytopia' (HQ6154) · Ivy Park x adidas Superstar J 'IVYTOPIA' (HQ8801) · Ivy Park x adidas UltraBoost 22 'IVYTOPIA' (HR0181) · Ivy Park x adidas Slides 'Ivy Heart' (GX7102) · Ivy Park x adidas Stan Smith Dipped 'Ivytopia' (HR0180)
Beyoncé founded Ivy Park in 2016 and took full ownership of the label in 2018; the adidas partnership that followed ran from April 2019 to March 2023. Ivytopia was one of its later drops, arriving on adidas.com on July 21, 2022 with stores following the next day, and it leaned on neons, florals and metallic finishes across apparel, swim and footwear.
The kids Superstar from that collection is quieter than the campaign images suggest. Off White covers the textile upper and the serrated Three-Stripes, with Magic Earth, a warm brown, used as the accent. The rubber shell toe and the herringbone-tread cupsole are carried straight over from the adult model. Ivy Park sold its ranges in inclusive sizing, and the collection stretched from roughly $30 to $200; this pair sat at $70 in little kids sizes.