"It's Gotta Be The Knicks" 2025-26 NBA Championship Tee
Colorway: White · Style code: JU0235-100 · Release date: July 31, 2026 at 10:00 AM ET · Price: $50 · Availability: Sold out at retail
Where to buy: Nike
This is a commemorative T-shirt marking the New York Knicks' 2025-26 NBA championship, released under Jordan Brand rather than the main Nike label. The graphic works off the phrase "It's Gotta Be The Knicks," and the shirt is printed on white. Nike specifies a heavyweight cotton, 100 percent with no synthetic blend, and describes the drape as stiff and structured: a boxier, thicker feel than a standard tee rather than a soft lightweight one. It is machine washable.
Championship apparel like this exists as a short-run tie-in to a specific result, which puts it in a different category from the seasonal team apparel Nike carries year-round; the brand files it under both lifestyle and basketball. It is priced at $50, and the release is set for Friday, July 31, 2026 at 10 a.m. Eastern. That places it alongside a batch of soccer kits and national-team jackets Nike is putting out the same morning, though this piece stands on its own.