Parra x Nike Air Max 1
Colorway: White/Pure Platinum · Style code: AT3057-100 · Release date: July 21, 2018 · Price: $392 · Availability: Available now
More colorways: Parra x Nike Air Zoom Spiridon 'White Multi-Color' (AV4744-100) · Parra x Nike Blazer Low GT SB QS (CN4507-100) · Nike Parra x Air Max 1 'Amsterdam' (313188-241) · Parra x Nike Dunk Low OG SB QS (CN4504-100) · Nike Parra x Air Maxim 1+ QS 'Lonely Losers' (366488-001)
Piet Parra, the Amsterdam based artist behind years of Nike collaborations, returned to the Air Max 1 in July 2018 with a mostly white and Pure Platinum pair. Colorful fragments of his illustration work run across the upper, mixing references to the Dutch countryside with the pop imagery that defines his style. The pastel palette here marked a lighter turn from some of his earlier, more graphic Nike work, though the fragmented illustration style stayed consistent.
The release arrived alongside a matching track jacket and a Zoom Spiridon, giving the collection a small clothing and footwear range rather than a single shoe. At 150 dollars, it followed earlier Parra projects with Nike including the 2009 Air Maxim 1 plus 'Lonely Losers' and the 2010 Patta collaboration known as 'Cherrywood.'