adidas Samba OG Comfort Closure EL I 'White Scarlet Gum'
Colorway: Cloud White/Better Scarlet/Gum · Style code: JQ3190 · Release date: June 6, 2025 · Price: $109 · Availability: Available now
More colorways: Adidas Samba OG Comfort Closure Sneakers (JQ3191) · Adidas Samba OG Comfort Closure Sneakers (JQ6390) · Adidas Samba OG Comfort Closure Sneakers (JQ6391) · Adidas Samba OG Comfort Closure Sneakers (JQ3188) · adidas Samba OG Comfort Closure EL I 'White Clear Pink Gum' (JQ2847)
Three letters do a lot of work in this one's name. I marks adidas' infant sizing, EL stands for the elastic lacing used in place of a tied closure, and Comfort Closure describes the system as a whole: a shoe a parent can get onto a foot in one motion and that a child cannot easily pull apart. Underneath all that it is a Samba OG, with a leather upper, a gum outsole and the colours listed as Cloud White, Better Scarlet and Gum. Red is an uncommon contrast even in adult sizes and rarer still this far down the grid.
It released on 6 June 2025 at 55 dollars, the lowest price in the current range and roughly half what an adult pair costs. adidas keeps the model across four distinct size tiers, from infant through little kids and grade school to adult, and the pattern is held consistently across all of them rather than simplified at the bottom. That consistency is the reason these exist, because families buy matching pairs and a toddler version that only approximated the adult shoe would defeat the point. The closure is the trade, and it is the single clearest tell that this is not simply a small Samba.