The adidas Ultra Boost 1.0 Toe (BB7801) released Wednesday, January 10, 2018.
Original retail (2018): $200 · Lowest resale ask: $236.64 on Kicks Crew (Nov 14, 2026)
Colorway: Navy/Multi · Style code: BB7801 · Release date: January 10, 2018 · Lowest resale ask: $236.64 · Availability: Available now
Source: GOAT's catalog · stores checked Nov 14, 2026, 4:22 PM ET
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