Hello Kitty x adidas Wmns Superstar 'White Bliss Pink'
Colorway: Cloud White/Cloud White/Bliss Pink · Style code: GW7168 · Release date: November 2022 · Price: $225 · Availability: Available now
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Hello Kitty has been a Sanrio property since the 1970s, and in 2022 the character was worked into a run of adidas Originals, the Superstar among them. The women's white version is the least shouty of the set. Cloud White leather covers the upper and the serrated Three-Stripes, so the contrast that normally defines a Superstar is reduced to texture and stitching. Bliss Pink, a pale blush, supplies the character detailing and the accent hits. The rubber shell toe, the leather heel patch and the herringbone cupsole are untouched, so the changes sit entirely in colour and in the printed character work rather than in the tooling.
adidas priced it at $110 and released it in November 2022, part of a wider Hello Kitty range that ran across adult and kids sizing rather than a single-shoe drop. Sanrio has licensed the character onto footwear for decades, but the Superstar is an unusually plain canvas for it: the shape carries so much of its own visual signature that a collaborator has little room to work beyond colour, laces and small graphics.