Air Max 1 'Have A Nike Day'
Colorway: Aluminum/Indigo Storm/White · Style code: BQ8929-400 · Release date: March 19, 2019 · Price: $658 · Availability: Available now
More colorways: Nike Air Max 1 'Have A Nike Day' (BQ8929-500) · Air Max 1 TD 'Have A Nike Day' (BQ7214-001) · Air Max 1 PS 'Have A Nike Day' (BQ7213-001) · Air Max 1 GS 'Have A Nike Day' (AT8131-001)
'Have A Nike Day' is a vintage Nike slogan, and in 2019 the company revived it as a full collection fronted by a smiley face. The Air Max 1 version arrived on March 19, 2019 at $120, wearing a pastel palette that matches the mood of the phrase: Aluminum light blue and Indigo Storm purple share the upper with white, and pink shows up in small doses. The slogan reads across the tongue label and a smiley sits on the heel, so the joke is visible from the front and the back. It is the happiest-looking Air Max 1 of its year.
Released in early spring, the colours suit the season: softer than the reds and greys this model usually wears, closer to Easter than to a running track. The build is standard Air Max 1, with layered panels over a visible Air unit in the heel of the midsole, so fit and comfort are what the silhouette normally delivers. What makes this pair worth seeking out is the packaging of an idea: a friendly slogan, a face, and a palette that would carry the message even without the words. Among 2019 Air Max 1 releases it stands apart from the flag-themed 'USA' pair by being unashamedly playful.