Atmos x Nike Air Max 1 Premium "Elephant"
The Atmos x Nike Air Max 1 Premium "Elephant" (312748-031) released in January 2007.
Original retail (2007): $100
Colorway: Black/Clear Jade/White · Style code: 312748-031 · Release date: January 2007 · Original retail (2007): $100 · Availability: Sold out at retail
Source: GOAT's catalog · stores checked Sep 17, 2026, 5:01 PM ET
More colorways & related: Nike Air Max 1 Premium "Sunrise Rainbow" · Nike Air Griffey Max 1 "Cincinnati Reds" · Nike Air Griffey Max 1 "HBCU Swingman Classic" · Nike Air Griffey Max 1 "Freshwater" · Nike Air Max 1 "Brewers" · Nike Air Max 1 '87 x Stranger Things "Steve Harrington" · Nike Air Griffey Max 1 — Varsity Royal · Nike Air Griffey Max 1 "Freshwater" · Nike Air Max 1 '86 OG G — Obsidian · GS Nike Air Griffey Max 1 "Cincinnati Reds" · GS Nike Air Griffey Max 1 "HBCU Swingman Classic" · PS Nike Air Max 1 EasyOn — Pure Platinum Black
All Nike Air Max 1 release dates & colorways
About the Atmos x Nike Air Max 1 Premium "Elephant"
Premium 'Elephant' applies the elephant textured graphic from Tinker Hatfield's 1988 Air Jordan 3 to the Air Max 1, a crossover between two of his designs. Black leather carries the print across the mudguard and overlays, set against white underlays and clear jade hits at the heel, tongue and swoosh embroidery. It released in January 2007 at 100 dollars, produced with Tokyo boutique atmos.
Nike brought the colorway back in 2017 after it won a fan vote tied to Air Max Day, following its original run in 2007. atmos, founded in Tokyo in 2000 by Hidefumi Hommyo with Hirofumi Kojima as creative director, has built a run of animal print Air Max 1 releases, and Elephant remains the one most directly tied to Hatfield's own Jordan 3 artwork.
Written with AI from brand specs; facts checked against our catalog data on Sep 18, 2026.