Nike Air Max 1 "Just Do It"

Colorway: White/Orange/Black · Style code: AO1021-100 · Release date: June 28, 2018 · Lowest resale ask: $945 · Availability: Available now

More colorways & related: Nike Air Max 1 SE "Windbreaker" · Nike Air Griffey Max 1 "Cincinnati Reds" · Nike Air Griffey Max 1 "HBCU Swingman Classic" · Nike Air Griffey Max 1 "Freshwater" · Nike Air Max 1 "Brewers" · Nike Air Max 1 '87 x Stranger Things "Steve Harrington" · Nike Air Griffey Max 1 — Varsity Royal · Nike Air Griffey Max 1 "Freshwater" · Nike Air Max 1 '86 OG G — Obsidian · GS Nike Air Griffey Max 1 "Cincinnati Reds" · GS Nike Air Griffey Max 1 "HBCU Swingman Classic" · PS Nike Air Max 1 EasyOn — Pure Platinum Black

All Nike Air Max 1 release dates & colorways

About the Nike Air Max 1 "Just Do It"

Nike built this Air Max 1 around the 30th anniversary of its 1988 'Just Do It' campaign, using the same slogan lettering and color scheme on a white tumbled leather upper. Orange and black pick out the laces and eyelets, the exposed Air window at the heel, and the outsole, tying the shoe's palette directly back to the original ad campaign rather than to any earlier Air Max colorway. Nike released the pair on June 28, 2018, at $130.

'Just Do It' launched as an advertising line in 1988, the same year Nike moved the Air Max 1 from a mesh-and-synthetic build to a full leather upper, so this shoe ties together two separate Nike anniversaries in one release rather than reworking the sneaker's own launch story. Nike matched the slogan's original lettering and color treatment to the sneaker rather than creating a new graphic, keeping the tribute grounded in the 1988 campaign it references. At $130, the pair sat at a modest premium over a standard retail colorway.

Written with AI from brand specs; facts checked against our catalog data on Sep 25, 2026.