Nike Air Max 90 GS 'Hyper Pink'
Colorway: Hyper Pink/Vivid Pink · Style code: 345017-601 · Release date: June 16, 2014 · Price: $349 · Availability: Available now
More colorways: Nike Air Max 90 2007 GS 'White Black Pink' (345017-122) · Nike Air Max 90 (IR1979-010) · Nike Air Max 90 (Indianapolis Colts) (IW1137-001) · Nike Air Max 90 (Chicago Bears) (IW1138-400) · Nike Air Max 90 (Houston Texans) (IW1135-100)
Nike takes the monochrome approach and applies it to a bright colour here. Hyper Pink covers the base and overlays, Vivid Pink shades the panels and midsole, and the two tones are close enough that the shoe reads as a single saturated block from any distance. Grade-school sizing means a full-lace build in smaller dimensions, not a simplified one. The layered side panels, the visible heel Air unit and the waffle-pattern outsole all carry over from the adult version.
Nike put it out in June 2014 at $85, the standard youth price for the model at the time and around $35 below the adult equivalent. All-pink pairs of this silhouette turn up most often in youth sizes, where Nike is willing to push saturation further than it does on adult general releases. The trade-off is practical: a shoe this bright shows dirt immediately, and the pink foam midsole is the first part to go.