Nike Air Max 95 "Just Do It"

Colorway: black/black-white-total orange · Style code: AV6246-001 · Release date: June 28, 2018 · Lowest resale ask: $373 · Availability: Available now

More colorways & related: Nike Air Max 95 Big Bubble Lux — Black · Nike Air Max 95 Big Bubble Premium "Batman" · GS Nike Air Max 95 Big Bubble · PS Nike Air Max 95 · TD Nike Little Max 95 · Nike Air Max 95 Big Bubble "ACG" · Nike Air Max 95 Big Bubble Premium — Blue Tint · Nike Air Max 95 Big Bubble GORE-TEX — Light Bone · Nike Air Max 95 Big Bubble GORE-TEX — Black · PS Nike Air Max 95 Recraft — Black/White · PS Nike Air Max 95 Recraft — Sanded Purple/Obsidian · TD Nike Air Max 95 Recraft — Black Sail White

All Nike Air Max 95 release dates & colorways

About the Nike Air Max 95 "Just Do It"

This Air Max 95 is built almost entirely in black, with a repeating 'Just Do It' graphic covering the toe and running across the lateral panel in place of the usual ripple color blocking. A single total orange tab sits on the tongue as the only bright accent, and the tooling underneath stays solid white rather than picking up the color. The result reads darker and more graphic than a standard Air Max 95, with the text itself doing the work usually left to paneling.

Nike released the pair on June 28, 2018, priced at $170, as one entry in a broader group of silhouettes sharing the same black-and-orange treatment to mark 30 years of the 'Just Do It' slogan. Rather than reworking the shoe's shape or materials, the design leans on print alone to carry the theme, keeping the layered paneling and visible Air units at heel and forefoot exactly as they run on any other Air Max 95.

Written with AI from brand specs; facts checked against our catalog data on Sep 25, 2026.