Nike DQM x Air Max 90 "Bacon" 2004
The Nike DQM x Air Max 90 "Bacon" 2004 (310766-161) released in January 2004.
Original retail (2004): $100 · Lowest resale ask: $2,612 on GOAT (Nov 8, 2026)
Colorway: Sail/Sheen/Straw/Medium Brown · Style code: 310766-161 · Release date: January 2004 · Lowest resale ask: $2,612 · Availability: Available now
Source: GOAT's catalog · stores checked Nov 8, 2026, 5:33 AM ET
More colorways & related: Nike Air Max 90 SE "Batman" · Nike Air Max 90 SP — Triple Black · Nike Air Max 90 SP — Medium Olive Sequoia · Nike Max 90 Vapor "Ohio State" · Nike Air Max 90 Premium — Diffused Blue · Nike College Air Max 90 (Ohio State) — University Red/Black · Nike Air Max 90 Premium — Light Orewood Brown/Blue Tint · Nike Air Max 90 G x Eastside Golf — Black/Dark Smoke Grey · Nike Air Max 90 "Wagyu" · TD Nike Air Max 90 EasyOn — Black White · Nike Air Max 90 FL1 Grade School — Black/DK Smoke Gray · TD Nike Air Max 90 LTR — White/Jade Ice
All Nike Air Max 90 release dates & colorways
About the Nike DQM x Air Max 90 "Bacon" 2004
Dave Ortiz opened Dave's Quality Meat in New York in 2003, fitting out a skate and streetwear store as a butcher's shop and packaging goods as though they were cuts of meat. Nike gave the shop an Air Max 90 the following year, and the concept followed the decor: streaky, layered colour across the panels, standing in for a rasher. Pale material runs underneath, warmer reds and pinks cut across the overlays, and brown fills the plastic panels and lace loops, so the upper looks marbled rather than blocked.
Original retail was $100, and the run was small enough that the pair became one of the most chased 90s of the decade. Nike brought it back in 2021 with updated materials, which is unusual treatment for a shop collaboration of that era. The 2004 pair is the one people mean when they say Bacon, and it is one of the few 90s better known by a nickname than by its colour names.
Written with AI from brand specs; facts checked against our catalog data on Sep 18, 2026.