Nike Off-White x Nike Air Max 97 OG 'The Ten'
Colorway: White · Style code: AJ4585-100 · Release date: November 18, 2017 · Price: $700 · Availability: Available now
More colorways: Nike Off-White x Nike Air Max 97 'Black' (AJ4585-001) · Off-White x Nike Air Max 97 'Menta' (AJ4585-101) · Serena Williams x Off-White x Nike Air Max 97 OG 'Queen' (AJ4585-600) · Off-White x Nike Air Max 97 'Menta' Sample (AJ4585-101-S) · Nike Blazer Low Off Sneakers in Off (DH7863-100)
Off-White's ten-shoe Nike collection includes this Air Max 97 OG as Virgil Abloh's contribution to the Air Max lineup, released November 18, 2017 at a $190 retail price in white. It falls into the project's 'GHOSTING' half, built around uppers rendered in a translucent build rather than the OG's usual layered mesh and leather.
The translucent treatment tones down the wavy lines that normally define the shoe, pushing attention toward its overall shape instead. 'AIR' is stamped along the lateral side, marking the model as the first Nike running shoe with visible Air cushioning through the sole. A woven Nike tongue tag pushed off to one side rounds out Abloh's reconstructed take on the 1997 original, with the model's concealed lacing loops still tucked beneath the mudguard.