Usain Bolt x Puma Suede 'Paris Olympics'
Colorway: Black/Cold Green · Style code: 399477-01 · Release date: July 14, 2024 · Price: $95 · Availability: Available now
More colorways: Usain Bolt x Puma Ralph Sampson Low WH 'United World' (380202-01)
Built for the Paris Olympic summer, this Suede pairs a black upper with cold green, a pale mint-leaning tone used as the accent. Usain Bolt is the name attached to it, and the pairing is a natural one: the Jamaican sprinter spent his entire competitive career under a Puma contract, which makes him one of the few athletes whose signature work the company can place on a heritage silhouette rather than a spike. The shoe came out on July 14, 2024, days before the Games opened, and carried an 85 dollar price.
Black and pale green is a restrained way to mark an Olympic year, and it avoids the national-flag treatment these releases usually get. The green lands where the eye goes first on this shape, and black suede underneath keeps the rest of the shoe quiet enough to wear long after the event it was named for. That is the practical argument for it: unlike most Games merchandise, nothing here expires when the closing ceremony ends. The 85 dollar price sat five to ten dollars above a standard pair of the same period, the usual premium for a signed release.