adidas UltraBoost 1.0 ATR 'Olive Strata Lucid Lemon'
Colorway: Olive Strata/Shadow Olive/Lucid Lemon · Style code: IF9073 · Release date: December 22, 2023 · Price: $160 · Availability: Available now
More colorways: adidas UltraBoost 1.0 ATR 'Black Carbon' (ID1747) · adidas Ultraboost 1.0 ATR 'Core Black Grey' (JP7791) · Adidas UltraBoost 1.0 ATR 'Team Power Red' (JS2975) · adidas UltraBoost 1.0 ATR 'Black Lucid Lemon' (IG3088) · adidas UltraBoost 1.0 ATR 'Black Better Scarlet' (ID9641)
Olive Strata and Shadow Olive stack two greens of different depth across the Primeknit and overlays, then Lucid Lemon, a sharp acid yellow, cuts through on the accents. The pairing is borrowed from outdoor clothing, where a muted base gets one high-visibility colour so the wearer can be seen. On a running shoe the effect is the same at dusk, which matters more on a version built for unpaved ground.
ATR means all terrain: reinforced overlays across the knit and a deeper outsole tread than the road build, wrapped around the reissued 1.0 chassis with its laced midfoot cage and full-length Boost midsole. The December 22, 2023 release carried a $190 price, at the upper end of the 1.0 range but below the $200 the black ATR version had asked earlier the same year. Winter timing suits the colourway, which is at its best on wet ground.