The adidas UltraBoost 1.0 ATR "Olive Strata Lucid Lemon" (IF9073) released Friday, December 22, 2023.
Original retail (2023): $190 · Lowest resale ask: $199 on GOAT (Nov 14, 2026)
Colorway: Olive Strata/Shadow Olive/Lucid Lemon · Style code: IF9073 · Release date: December 22, 2023 · Lowest resale ask: $199 · Availability: Available now
Source: GOAT's catalog · stores checked Nov 14, 2026, 4:21 PM ET
More colorways & related: adidas UltraBoost 1.0 ATR "Black Carbon" · adidas Ultraboost 1.0 ATR "Blanch Cargo Shadow Olive" · adidas UltraBoost 1.0 "Legend Ink" · adidas Wmns UltraBoost 1.0 "Alumina Cyber Metallic" · adidas Adizero F50 SP5DER "Supplier Colour" · adidas Adizero F50 SP5DER — Solar Green · adidas Kader · adidas x Rick Owens Springblade Runner · adidas x Rick Owens Sprinblade Boots · adidas x Rick Owens Runner · adidas Formotion F50 · adidas Formotion F50
All adidas UltraBoost 1.0 release dates & colorways
The pairing is borrowed from outdoor clothing, where a muted base gets one high-visibility colour so the wearer can be seen. On a running shoe the effect is the same at dusk, which matters more on a version built for unpaved ground.
ATR means all terrain: reinforced overlays across the knit and a deeper outsole tread than the road build, wrapped around the reissued 1.0 chassis with its laced midfoot cage and full-length Boost midsole. The December 22, 2023 release carried a $190 price, at the upper end of the 1.0 range but below the $200 the black ATR version had asked earlier the same year. Winter timing suits the colourway, which is at its best on wet ground.
Written with AI from brand specs; facts checked against our catalog data on Sep 18, 2026.