Adidas UltraBoost 'Tuan Yuan'
Colorway: Talcum White/Red · Style code: EF2024 · Price: $309 · Availability: Available now
More colorways: Adidas UltraBoost 4.0 'Tuan Yuan' (EF0230)
Chinese New Year is now a fixed date on the sneaker calendar. Since the middle of the 2010s the major brands have built annual collections around the holiday, usually leaning on red and gold, zodiac imagery and characters worked into a tongue or heel, aimed at a market too large to address through general releases alone. Tuan Yuan means reunion, which is the holiday's central idea: the journey home, the meal, the family gathered in one place. adidas used it as the title for this Ultraboost, and the execution is restrained by the standards of the category: a white upper with the reference kept to small details rather than a redesign. Most holiday releases work that way, since the shoe underneath still has to be the product people already wanted.