Hello Kitty x adidas Stan Smith J 'Floral Beads'
Colorway: Cloud White/Cloud White/Bliss Pink · Style code: ID7230 · Release date: July 30, 2023 · Price: $2682 · Availability: Available now
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Pink is the whole story on this Hello Kitty Stan Smith. The grade-school pair keeps a Cloud White leather upper and white cupsole, then brings in Bliss Pink for the accents, a softer shade than the bright red of the character's bow. The 'Floral Beads' nickname gives the theme away: flowers and beads, handled in the same pink-and-white palette as the rest of the shoe. Sanrio's Hello Kitty and Friends line with adidas opened with an adult Stan Smith in spring 2023, and this big-kid version followed on July 30, 2023, at $90.
Underneath the theme it is a standard Stan Smith J: the same cut and construction as the adult shoe, sized for kids roughly 3.5 to 7, with laces rather than the hook-and-loop straps adidas uses on its smaller children's and infant Hello Kitty versions. The perforated rows in the stripe positions are there, as is the padded heel tab, with Bliss Pink standing in wherever the standard shoe would show green. For a character collaboration it is restrained; the palette does most of the work, which is why it reads as a Stan Smith first and a Hello Kitty shoe second. adidas later extended the range with a 2024 kids' line that included a blue-and-grey 'Embroidered Clouds' pair in the same size run.