New Balance Made in USA 990v4
The New Balance Made in USA 990v4 (U990LV4) released Thursday, September 3, 2026 at 10:00 AM ET for $194.99 retail. It's in stock at 12 of the 15 retailers Just Drops tracks.
Lowest resale ask: $186 on Stadium Goods (Nov 7, 2026)
Colorway: Grey Violet with Timberwolf and Black · Style code: U990LV4 · Release date: September 3, 2026 at 10:00 AM ET · Retail: $194.99 · Availability: Available now
Source: the New Balance site · listed Aug 27, 2026 · date unchanged · stores checked Nov 7, 5:24 AM ET
Where to buy: SNS · Tracked at 15 retailers · SNS release calendar
More colorways & related: New Balance Made in USA 990v7 — Kool Grey · New Balance Made in USA 990v4 — Silver Moss Bright Mint · New Balance Made in USA 990v4 — NB Navy · New Balance Made in USA 990v4 — Monarch Burgundy Pumpernickel Black · New Balance Made in USA 990v4 · New Balance Made in USA 990v4 — Moonbeam Cloud Blue · New Balance Made in USA 990v4 — Moonbeam Tangerine Heat · New Balance Made in USA 990v4 — Olive Leaf Permafrost · Auralee x New Balance 990v4 Made in USA "Trooper" · Auralee x New Balance 990v4 Made in USA "London Fog" · New Balance 990v4 Made in USA "Macadamia Nut Morel" · Aimé Leon Dore x New Balance 990v6 Made in USA "Incense"
All New Balance 990v4 release dates & colorways
About the New Balance Made in USA 990v4
Light violet hairy suede gives this Made in USA 990v4 a visibly soft surface, set against the more open texture of its textile panels. Grey Violet with Timberwolf and Black places pale purple across the upper and laces, beige along the midsole and black at the toe and outsole. Tonal N logos blend into the sides, while the darker rubber edge emphasizes the outline of the toe. The textured treatment belongs to New Balance’s Fall/Winter 2026 collection.
This edition combines a custom wool-blend vamp material with hairy suede and synthetic overlays. Reflective accents sit among the otherwise matte panels, and NDurance rubber forms the outsole. The adult unisex listing offers standard D width.
Written with AI from brand specs; facts checked against the New Balance site on Sep 18, 2026.