Eastside Golf x Air Jordan 4 Golf 'Be You'
Colorway: White/Midnight Navy · Style code: CU9981-102 · Release date: August 7, 2021 · Price: $1450 · Availability: Available now
More colorways: Air Jordan 4 Golf 'Black Cat' (CU9981-001) · Air Jordan 4 Golf 'Bred' (CU9981-002) · Air Jordan 4 Golf 'White Cement' (CU9981-100) · Air Jordan 4 Golf 'Military Blue' (CU9981-101) · Air Jordan 4 Golf 'Bred' Sample (CU9981-002-892709-SZ-SZ)
Olajuwon Ajanaku started playing golf at six on the east side of Atlanta and went on to Morehouse College on a scholarship. He and Earl Cooper founded Eastside Golf in 2019 around a straightforward observation about who the sport's imagery serves and who it leaves out.
Two years later Jordan Brand handed them a golf model, the first collaborative Air Jordan 4 in that category. The build is white leather with tonal netting on the quarter panel, metallic gold eyelets, and a speckled grey finish across the wings, midsole and moulded heel overlay. The soleplate carries the label's Be You artwork beneath a translucent outsole with removable spikes.
Distribution was narrow, selling through the brand's own site in August 2021, and resale climbed sharply afterwards, unusual for a golf shoe.