Nike Air Max 95 Essential 'White Royal'
Colorway: Blue · Style code: 749766-409 · Price: $185 · Availability: Available now
More colorways: Nike Air Max 95 Essential 'Emerald Grey' (749766-002) · Nike Air Max 95 Essential 'Wolf Grey' (749766-005) · Nike Air Max 95 Essential Sneakers (749766-012) · Nike Air Max 95 Essential 'Black Challenge Red' (749766-016) · Nike Air Max 95 Essential 'Black' (749766-021)
Nike keeps this Essential build close to the Air Max 95's original shape, covering the contoured, wave-layered upper in white with royal blue panelling instead of the grey-based schemes most associated with the line. Nike prices this version at $160. That is twenty dollars more than Nike charged when the Air Max 95 first launched in 1995.
The layered build underneath the colour is unchanged from Sergio Lozano's original 1995 design: a black midsole, exposed Air cushioning at the heel and forefoot, and a small swoosh set low near the heel rather than stretched across the side panel. In the north of England the Air Max 95 is still called 'the 110s', a nickname that stuck from an early retail price and has outlasted most of the colourways that carried it.