Nike Air Max "Joga Bonito"
Colorway: Black/University Red/Dark Smoke Grey/White · Style code: IO1753-001 · Release date: September 3, 2026 at 10:00 AM ET · Price: $180 · Availability: Available now
Where to buy: SNIPES USA · Tracked at 20 retailers
More colorways: Nike Air Max "Joga Bonito" (IO1753-003) · Nike Air Max Joga Bonito R9 (IX8646-001)
Swirling grey patterns cover the dark upper of the Nike Air Max “Joga Bonito,” with a white lateral Swoosh interrupting the layered side panels. Black/University Red/Dark Smoke Grey/White places red inside the visible heel cushioning and beneath the forefoot tread. The shoe references Nike's 2006 soccer campaign and the Mercurial R9 associated with Ronaldo Nazário, translating that inspiration into an Air Max silhouette with a low collar.
Multiple cushioning windows punctuate the black sole, while broad curved overlays carry the eye from the laces toward the heel. The outsole combines rectangular forefoot blocks with larger rear sections, keeping the red accents concentrated below the dark upper. Max Air provides the cushioning foundation. For this men's Joga Bonito edition, Nike's regular US asking price was $180 when verified on September 22, 2026.