Nike Air Max "Joga Bonito"
Colorway: Black/Light Graphite/Anthracite/Neon Yellow · Style code: IO1753-003 · Release date: August 1, 2026 at 10:00 AM ET · Price: $180 · Availability: Available now
Where to buy: Lapstone & Hammer · Tracked at 24 retailers
More colorways: Nike Air Max "Joga Bonito" (IO1753-001) · Nike Air Max Joga Bonito R9 (IX8646-001)
The Nike Air Max Joga Bonito is a men's lifestyle sneaker that reworks a soccer boot into an Air Max shoe. Its reference point is the Mercurial R9, the boot Ronaldo Nazario wore in the mid-2000s, and Nike connects the design to its 2006 Joga Bonito campaign, an advertising push built around the Brazilian national team and the enjoyment of the sport. The upper is synthetic leather and comes finished in Black with Light Graphite and Anthracite grey tones alongside Neon Yellow accents. Underneath sits a foam midsole carrying Max Air cushioning, and a rubber outsole takes the place of the studded plate a boot would use, which is what makes the shape wearable off the pitch.
The pair is scheduled to release on August 1, 2026, with retail set at $180. It belongs to Nike's Air Max catalog rather than the soccer range, and it follows a broader pattern of Nike adapting field silhouettes and old campaign references into everyday footwear.