Nike Air Max "Joga Bonito"
The Nike Air Max "Joga Bonito" (IO1753-003) released Saturday, August 1, 2026 at 10:00 AM ET for $180 retail. It's in stock at 14 of the 23 retailers Just Drops tracks.
Release date update: Nike moved it from July 30 to August 1, 2026 (detected Jul 29, 2026).
Lowest resale ask: $103 on Flight Club (Nov 6, 2026)
Colorway: Black/Light Graphite/Anthracite/Neon Yellow · Style code: IO1753-003 · Release date: August 1, 2026 at 10:00 AM ET · Retail (Nike US): $180 · Availability: Available now
Source: Nike.com · listed Jul 23, 2026 · date last changed Jul 29, 2026 · stores checked Nov 6, 4:24 PM ET
Where to buy: DTLR · Tracked at 23 retailers · DTLR release calendar
More colorways & related: Nike Air Max "Joga Bonito" · Nike Air Max 95 Big Bubble Lux — Black · Nike Air Max 95 Big Bubble Premium "Batman" · GS Nike Air Max 95 Big Bubble · PS Nike Air Max 95 · TD Nike Little Max 95 · Nike Air Max 90 SE "Batman" · Nike Air Max Plus — Dark Smoke Grey/Chrome Yellow · Nike Air Max 90 SP — Triple Black · Nike Air Max 90 SP — Medium Olive Sequoia · Nike Air Max 95 Big Bubble "ACG" · GS Nike Air Griffey Max 1 "Cincinnati Reds"
All Nike Air Max release dates & colorways
About the Nike Air Max "Joga Bonito"
The Nike Air Max Joga Bonito is a men's lifestyle sneaker that reworks a soccer boot into an Air Max shoe. Its reference point is the Mercurial R9, the boot Ronaldo Nazario wore in the mid-2000s, and Nike connects the design to its 2006 Joga Bonito campaign, an advertising push built around the Brazilian national team and the enjoyment of the sport. The upper is synthetic leather and comes finished in Black with Light Graphite and Anthracite grey tones alongside Neon Yellow accents. Underneath sits a foam midsole carrying Max Air cushioning, and a rubber outsole takes the place of the studded plate a boot would use, which is what makes the shape wearable off the pitch.
It belongs to Nike's Air Max catalog rather than the soccer range, and it follows a broader pattern of Nike adapting field silhouettes and old campaign references into everyday footwear.
Written with AI from brand specs; facts checked against Nike.com on Jul 29, 2026.