Nike Dunk Low Pro SB '720'
Colorway: Dark Charcoal/Bright Pink · Style code: 304292-062 · Release date: May 2008 · Price: $1350 · Availability: Available now
More colorways: Nike SB Dunk Low Supreme Cement (2002) Sneakers (304292-001) · Nike Dunk Pro Low SB 'Gino 2' (304292-002) · Nike Dunk Low Pro Sb 'Ostrich' (304292-003) · Nike Dunk Low Pro SB 'Carhartt' (304292-004) · Medicom Toy x Nike Dunk Low Pro SB 'Medicom 2' (304292-005)
The Dunk Low Pro SB 720 borrows its name from Atari's 1986 skateboarding arcade game, and its colors lean into that video game energy: a smooth brown leather upper meets black nubuck panels, with a bright pink Swoosh cutting across the side. Orange laces, a blue collar and yellow patches on the tongue and heel add further color, and a black and white checked pattern lines the interior. It released in May 2008 for sixty five dollars.
SB Dunk colorways from this era often pulled themes from outside skating entirely, using packaging and pop culture references, like this old arcade cabinet, as the starting point for color choices rather than a team or city connection. The 720 read as a straightforward take on that idea: a bright, primary heavy palette that matched the game's own look.