Primitive x Nike Dunk Low Premium SB 'Primitive'
Colorway: Black/Varsity Red-Medium Grey-White · Style code: 504750-060 · Release date: June 20, 2015 · Price: $714 · Availability: Available now
More colorways: Nike Dunk Low Premium SB QS 'BHM' (504750-001) · Nike Dunk Low Premium SB Qs 'Black Rain' (504750-011) · Nike Dunk Low Premium SB QS '112' (504750-017) · Atlas x Nike Dunk Low Premium SB 'Wolf Grey' (504750-020) · Nike Dunk Low Premium SB QS 'Nontourage' (504750-040)
Paul Rodriguez was Nike SB's first signature athlete, and the Nike Dunk Low Premium SB 'Primitive' partners the brand with his skate shop, Primitive. The colorway looks back to an early P-Rod 1 release, translating that shoe's Medium Grey and black suede combination onto the Dunk Low shape. A Varsity Red Swoosh cuts across the side panel, and a signature P-Rod pattern is stitched into the heel as the clearest link back to his signature line.
Cushioning comes from a white and black Zoom Air unit, keeping the skate-ready comfort that defines the Premium SB tier while the upper carries the throwback color story. The shoe released on June 20, 2015 at $110, arriving as a tribute built around Rodriguez's own shop rather than a third-party retail partner. Pairing a signature athlete's shop with his own silhouette's design cues gives 'Primitive' a more personal read than most Dunk Low collaborations.