Primitive x Nike Dunk Low Premium SB "Primitive"

Colorway: Black/Varsity Red-Medium Grey-White · Style code: 504750-060 · Release date: June 20, 2015 · Lowest resale ask: $725 · Availability: Available now

More colorways & related: Nike Dunk Low Premium SB QS "Walk Of Fame" · Nike Dunk Low Premium SB QS "Hacky Sack" · Nike Dunk Low Premium SB QS 'Crawfish' Special Box — Action Red/Metallic Silver · Nike Dunk Low Premium Halloween "Shibuya Halloween" · Nike Dunk Low Retro Premium "Light British Tan Corduroy" · Nike Dunk Low Retro Premium "Transparent" · Nike Dunk Low Retro Premium — Black · Nike Dunk Low Retro Premium — Light Pumice/Dark Obsidian · Women's Nike Dunk Low Premium SE — Tattoo/Gum Dark Brown · Women's Nike Dunk Low Premium SE — Medium Olive · Dunk Low Premium GS "Nikebook" · Nike Dunk Low Premium SB — Black/Atom Red

All Nike Dunk Low Pro SB release dates & colorways

About the Primitive x Nike Dunk Low Premium SB "Primitive"

Paul Rodriguez was Nike SB's first signature athlete, and the Nike Dunk Low Premium SB 'Primitive' partners the brand with his skate shop, Primitive. The colorway looks back to an early P-Rod 1 release, translating that shoe's Medium Grey and black suede combination onto the Dunk Low shape. A Varsity Red Swoosh cuts across the side panel, and a signature P-Rod pattern is stitched into the heel as the clearest link back to his signature line.

Cushioning comes from a white and black Zoom Air unit, keeping the skate-ready comfort that defines the Premium SB tier while the upper carries the throwback color story. The shoe released on June 20, 2015 at $110, arriving as a tribute built around Rodriguez's own shop rather than a third-party retail partner. Pairing a signature athlete's shop with his own silhouette's design cues gives 'Primitive' a more personal read than most Dunk Low collaborations.

Written with AI from brand specs; facts checked against our catalog data on Sep 18, 2026.