Nike Jayson Tatum x Nike Air Max 97 'Saint Louis Roots'
Colorway: University Red/Black-White · Style code: CJ9780-600 · Release date: June 15, 2019 · Price: $349 · Availability: Available now
More colorways: Nike NBA Boston Celtics Jayson Tatum T-Shirt (DR6364-320) · Nike NBA Boston Celtics Jayson Tatum T-Shirt (DR6364-102) · Nike NBA Boston Celtics Jayson Tatum DriFit Jersey (DB4117-100) · Nike NBA Boston Celtics Jayson Tatum Icon Edition Jersey (DN1997-312) · Nike Boston Celtics Jayson Tatum City Edition Swingman Jersey (DB4019-321)
Boston Celtics forward Jayson Tatum partnered with Nike on this Air Max 97, released June 15, 2019 at $180 and named for his hometown of Saint Louis. The University Red, black and white palette pulls from the colors of Chaminade College Preparatory School, where Tatum played before turning professional. The pairing put a basketball player's personal story onto a running silhouette rather than one of Nike's basketball models.
A reflective mudguard is covered in small illustrations tied to the city of Saint Louis, sitting above a full-length visible Max Air unit. The outsole takes on a Waffle-inspired tread pattern built around a large '314' mark, referencing the area code for Tatum's home region. The result is a release built specifically around his personal story rather than a general-release colorway, from the reflective graphics down to the sole unit's numbering.