Compiled November 3, 2026 from Just Drops release tracking. The figures are fixed as of that date, and every table can be downloaded as a CSV file.
783 footwear releases dated October 2026. The busiest day was October 1, 2026, with 250 releases. Every one is on the October 2026 release calendar.
| Brand | Releases | Share |
|---|---|---|
| Nike | 238 | 30.4% |
| On | 85 | 10.9% |
| adidas | 78 | 10% |
| Reebok | 73 | 9.3% |
| New Balance | 54 | 6.9% |
| Saucony | 48 | 6.1% |
| UGG | 40 | 5.1% |
| Jordan | 39 | 5% |
| Salomon | 31 | 4% |
| PUMA | 26 | 3.3% |
| ASICS | 20 | 2.6% |
| Crocs | 20 | 2.6% |
| Vans | 9 | 1.1% |
| Under Armour | 8 | 1% |
| HOKA | 6 | 0.8% |
| Converse | 4 | 0.5% |
| Timberland | 4 | 0.5% |
Download: Every release (CSV)
Counts every footwear release dated in the month on our calendar when the report was compiled, one per style code. Apparel and equipment are left out, and Jordan is counted separately from Nike.
62 shoes went on sale at 24 stores before the brand’s release date, across 96 verified sightings. The median sighting came 4.8 days early; the longest, 13.5 days. The most sightings were at Limited Edt (18), Foot Locker (9) and Up There (9).
The 25 longest leads of 96 are shown; the CSV has every sighting.
Download: Every early-release sighting (CSV)
A sighting counts when a store other than the brand was verifiably selling the shoe in the days before the brand’s release time, confirmed by a later check (stores outside the US on the first check). Time early runs from the first sighting to the brand’s release time.
695 releases were first dated for October 2026. By the time this report was compiled, 53 had a different date: 18 delayed, 21 moved earlier, 9 moved later without a delay label and 5 no longer had a date. The median delay was 15 days (mean 18.2 days, longest 35 days).
Moved earlier: Nike Victori One (White/White/Black) (Oct 23 to Feb 1); SpeedShifter Running Shoes (Red/White/Blue) (Oct 20 to Sep 14); SpeedShifter Running Shoes (White/Black) (Oct 20 to Sep 14); Engine A 26 Basketball Shoes (Grey 4/New Grey 1/Optical Emerald) (Oct 9 to Sep 14); Engine A 26 Basketball Shoes (Black/White/Red) (Oct 9 to Sep 14); Engine A 26 Basketball Shoes (Wheat/Wheat/Espresso) (Oct 9 to Sep 23); Reese's x Angel Reese 1 Basketball Shoes - Big Kids (Brown/Orange/Yellow) (Oct 20 to Oct 6); Reese's x Angel Reese 1 Basketball Shoes (Brown/Orange/Yellow) (Oct 20 to Oct 6); Women's Nike Air Rift (Black/Desert Ochre) (Oct 7 to Sep 24); Women's Nike Vomero 18 (Black/Hyper Pink/Laser Crimson/Black) (Oct 1 to Sep 20).
Download: Every tracked release and its date (CSV)
Covers releases whose first date we recorded fell in the month, compared with their date when the report was compiled. “Delayed” uses the same rule as our product pages: the date moved later and we saw the change on or before the original day. Corrections we made to our own data are left out.
365 releases of the 773 with a US retail price had a resale ask when this report was compiled. The median ask was 15.6% above retail, and 264 were asking more than retail.
| Brand | Shoes with an ask | Median premium |
|---|---|---|
| UGG | 3 | +136.4% |
| Reebok | 9 | +80.8% |
| Salomon | 3 | +63.6% |
| ASICS | 9 | +35.3% |
| New Balance | 19 | +21.3% |
| Saucony | 3 | +21.3% |
| Jordan | 39 | +20.9% |
| Nike | 205 | +13.3% |
| PUMA | 5 | +11.7% |
| adidas | 60 | +9.3% |
| Vans | 6 | +7% |
Download: Every shoe with a resale ask (CSV)
Compares each shoe’s US retail price with its lowest in-stock resale ask when the report was compiled, from marketplace listings that cover every size. Out-of-date and placeholder asks are left out, as they are on our product pages.
Just Drops, “October 2026 Sneaker Release Report,” compiled November 3, 2026, https://justdrops.com/reports/2026-10
September 2026 report · All data reports · Sneaker releases this week