Compiled October 8, 2026 from Just Drops release tracking. The figures are fixed as of that date, and every table can be downloaded as a CSV file.
730 footwear releases dated September 2026. The busiest day was September 1, 2026, with 93 releases. Every one is on the September 2026 release calendar.
| Brand | Releases | Share |
|---|---|---|
| Reebok | 132 | 18.1% |
| Nike | 120 | 16.4% |
| On | 92 | 12.6% |
| New Balance | 60 | 8.2% |
| adidas | 56 | 7.7% |
| Saucony | 54 | 7.4% |
| UGG | 39 | 5.3% |
| Salomon | 31 | 4.2% |
| Crocs | 30 | 4.1% |
| Jordan | 30 | 4.1% |
| ASICS | 28 | 3.8% |
| PUMA | 23 | 3.2% |
| Vans | 15 | 2.1% |
| Under Armour | 11 | 1.5% |
| Other | 8 | 1.1% |
| Converse | 1 | 0.1% |
Download: Every release (CSV)
Counts every footwear release dated in the month on our calendar when the report was compiled, one per style code. Apparel and equipment are left out, and Jordan is counted separately from Nike. How the monthly report is built.
65 shoes went on sale at 20 stores before the brand’s release date, across 95 verified sightings. The median sighting came 4.2 days early; the longest, 13.2 days. The most sightings were at Up There (21), Limited Edt (9) and END. (8).
The 25 longest leads of 95 are shown; the CSV has every sighting.
Download: Every early-release sighting (CSV)
A sighting counts when a store other than the brand was verifiably selling the shoe between 6 hours and 14 days before the brand’s release time, confirmed by a second check at least 30 minutes later (stores outside the US on the first check). Time early runs from the first sighting to the brand’s release time. How we detect early releases.
623 releases were first dated for September 2026. By the time this report was compiled, 36 had a different date: 10 delayed, 13 moved earlier, 7 moved later without a delay label and 6 no longer had a date. The median delay was 11.5 days (mean 12 days, longest 31 days).
Moved earlier: Nike KD 6 x Paris Saint-Germain (Metallic Silver/Global Red/White/College Navy) (Sep 21 to Jul 1); ACG Zegama Hike (Light Orewood Brown/Persian Violet/Cream II/Light Orewood Brown) (Sep 3 to Jul 1); Reebok x Manors Club C Revenge Golf Shoes (Vintage Chalk/Espresso/Reebok Gum) (Sep 30 to Sep 8); Reebok x Manors Club C Revenge Golf Shoes (Vintage Chalk/ Legacy Green/Linen) (Sep 30 to Sep 8); Nike Air Tech Challenge 2 (Photon Dust/Dusty Cactus/Picante Red/White) (Sep 4 to Aug 18); Reebok x BBC Club C 85 Shoes (Grey/Grey) (Sep 25 to Sep 8); Brutus Low Shoes (Heritage Green/White/White) (Sep 23 to Sep 8); GS Luka 77 (Barely Volt/Black/White/Infrared 23) (Sep 1 to Aug 18); Jordan Trunner O/S (Light Iron Ore/Smoke Grey/Chalk/Legend Medium Brown) (Sep 1 to Aug 20); Jordan Sixty Plus Low (White/Tour Yellow/Black) (Sep 1 to Aug 20).
Download: Every tracked release and its date (CSV)
Covers releases whose first date we recorded fell in the month, compared with their date when the report was compiled. “Delayed” uses the same rule as our product pages: the date moved later and we saw the change on or before the original day. Corrections we made to our own data are left out. How we track date changes.
217 releases of the 688 with a US retail price had a resale ask when this report was compiled. The median ask was 19.3% above retail, and 152 were asking more than retail.
| Brand | Shoes with an ask | Median premium |
|---|---|---|
| Reebok | 7 | +54% |
| UGG | 7 | +48.8% |
| New Balance | 14 | +40.2% |
| Vans | 7 | +34.7% |
| Crocs | 7 | +31.4% |
| ASICS | 6 | +26.9% |
| Nike | 92 | +20% |
| Saucony | 4 | +19.4% |
| adidas | 37 | +8% |
| Jordan | 28 | -11.2% |
| Salomon | 3 | -12.5% |
Download: Every shoe with a resale ask (CSV)
Compares each shoe’s US retail price with its lowest in-stock resale ask when the report was compiled, from marketplace feeds that list every size (currently Flight Club and Kicks Crew; GOAT’s feed lists one size per shoe, so it is left out). Asks older than 72 hours and placeholder asks are left out, as they are on our product pages. How we handle resale prices.
Just Drops, “September 2026 Sneaker Release Report,” compiled October 8, 2026, https://justdrops.com/reports/2026-09
August 2026 report · All data reports · How we verify release dates · Sneaker releases this week