Asics Novablast 3 'Midnight Olive Oil'
Colorway: Midnight/Olive Oil · Style code: 1011B458-402 · Release date: January 2, 2023 · Price: $2682 · Availability: Available now
More colorways: Asics Novablast 3 'Black Orange' (1011B458-001) · ASICS Novablast 3 'Black White' (1011B458-002) · Asics Novablast 3 'Black Mink' (1011B458-003) · ASICS Novablast 3 'Black Island Blue' (1011B458-004) · Asics Novablast 3 'Black Dried Leaf Green' (1011B458-005)
The Novablast was a departure for ASICS. The brand's reputation rested on stacked, structured midsoles (several foams layered to control the foot), and the first Novablast, released in 2020, replaced that with one thick slab of a new low-density, high-rebound compound.
The outsole was cut to match. Rather than a flat contact patch, the geometry is scooped and sprung so the shoe returns energy at the edges, which is where the trampoline comparison came from; ASICS used the word in its own marketing.
By the third version the line had become one of the brand's fastest-growing franchises, and the recipe was refined rather than rewritten: same principle, adjusted upper, tuned geometry. The colourways moved with it, this one pairing a deep blue with an olive tone rather than the brighter palettes the shoe launched with.